#EndGamblingAds by pushing Nine and Seven
WHY THIS CAMPAIGN
Status: Campaign Finished
Early November 2025, SIX’s CEO and co-founder Adam attended Nine’s 2025 Annual General Meeting (AGM) to directly raise the issue of gambling harm, and the company’s obstructive lobbying, with the board.
You can read about the outgoing Chair Catherine West's response in our blog, as well as the constructive media attention that our questioning sparked.
It was a great reminder of the power of a strategic question, asked in the public light of the AGM - one of the strong tools that we as shareholders have access to.
SIX has been working with leading organisations on tackling gambling harm, such as Alliance for Gambling Reform and Wesley Mission. In 2026, their focus will be continued strategic engagement with the federal government, pushing government to fully implement the recommendations of the Murphy Report (a ground-breaking report led by late Labor MP Peta Murphy, with 31 recommendations on reducing gambling harm).
As our #EndGamblingAds partners will not be focused on shareholder activism as part of their campaign in 2026, SIX won't be using shares to lodge a shareholder resolution.
You can read more about this past campaign below.
PROBLEM
Nine, Seven: Nine Entertainment Company (ASX:NEC) and Seven West Media (SWM) are two of Australia’s biggest media companies.1 Nine and Seven own the two most watched TV networks in the nation.2 These companies all allow gambling ads.
Gambling-related harm: Gambling related-harm is serious, and can be experienced on a spectrum, ranging from reduced performance due to tiredness or distraction, relationship conflict, impacts on wellbeing, erosion of savings, and crisis.3
Gambling ads: Three-quarters (78%) of Australian adults reported seeing or hearing gambling ads at least once a week in the past 12 months.4 To achieve these numbers, almost $300 million was spent on gambling advertising in Australia in just one year.5
Young people are gambling: Gambling ads are normalising gambling for young people. In Victoria young men between 18–24 years bet on sport more than any other age group, making up a third of all sports gambling.6 A survey of 1,765 people found that “seeing or hearing wagering advertising was reported to influence betting behaviour in risky ways, especially among young people”.7
OPPORTUNITY
Majority support a ban: Polling shows that a whopping 71.3% of Australians support a ban on gambling ads shouldn’t be allowed during sports broadcasting.8
Community support: There is community support for reducing gambling-related harm. Over 650 sporting clubs have signed up to Love the Game in Victoria and Reclaim the Game in New South Wales. Both are campaigns aimed at raising awareness about the risks of gambling for young people.9,10
It's already happening: The Guardian has self-imposed a ban on gambling ads, not just in Australia, but globally. Nine and Seven can follow their lead.11
TAKE ACTION NOW!
Don’t Own Shares in Nine or Seven?
You can create a SIX trading account and use the SIX platform to purchase shares in Channel Seven and/or Channel Nine.
You can also use your existing share trading platform to buy these shares and sign SIX's agency agreement.
Own Shares in Nine or Seven?
Sign SIX's agency agreement ensuring you will be on the list of shareholders supporting SIX's resolutions with Channel Nine and Channel Seven.
Join the campaign!
Open a SIX account to buy and pledge shares to this campaign.
open an accountWe're working together on this push. Join us!
References
[1] List Corp, Media and Entertainment Companies, this information is accurate as 4th March 2024, https://www.listcorp.com/asx/sectors/communication-services/media-entertainment
[2] The Sydney Morning Herald, What we watched in 2022: Seven, Nine clash as both claim TV ratings win, November 2022, https://www.smh.com.au/culture/tv-and-radio/seven-nine-clash-as-both-claim-win-however-you-cut-it-in-tv-ratings-20221127-p5c1ke.html
[3] Australian Institute of Health and Welfare, Gambling-related harm, September 2023, https://www.aihw.gov.au/reports/australias-welfare/gambling#Gambling-related-harm
[4] Australian Institute of Family Studies, Exposure and impact of sports and race betting advertising in Australia, March 2023, https://aifs.gov.au/research/research-snapshots/exposure-and-impact-sports-and-race-betting-advertising-australia
[5] Australian Financial Review, $300m in ads on the line as AFL, NRL, wagering bosses face grilling, April 2023, https://www.afr.com/companies/media-and-marketing/300m-in-ads-on-the-line-as-afl-nrl-wagering-bosses-face-grilling-20230401-p5cx93
[6] Victorian Responsible Gambling Foundation, Sports and race betting in Victoria, April 2023, https://responsiblegambling.vic.gov.au/resources/gambling-victoria/sport-and-race-betting-in-victoria/
[7] The Guardian Australia, Majority of Australians support banning gambling advertising on TV, study finds, March 2023, https://www.theguardian.com/australia-news/2023/mar/27/majority-of-australians-support-banning-gambling-advertising-on-tv-study-finds
[8] Alliance for Gambling Reform, New poll: 70% of Australians want gambling ad ban, December 2023, https://www.agr.org.au/agr-media-releases/new-poll%3A-70%25-of-australians-want-gambling-ad-ban---compelling-results-albanese-government-can%E2%80%99t-ignore
[9] Love the Game, this information is accurate as 4th March 2024, https://lovethegame.vic.gov.au/
[10] Reclaim the Game, this information is accurate as 4th March 2024, https://www.gambleaware.nsw.gov.au/resources-and-education/awareness-campaigns/reclaim-the-game
[11] The Guardian Australia, Australians say they hate gambling ads. From now they will no longer see them on Guardian Australia, June 2023 https://www.theguardian.com/media/commentisfree/2023/jun/15/australians-say-they-hate-gambling-ads-from-now-they-will-no-longer-see-them-on-guardian-australia
