This shareholder campaign is complete! SIX is delighted to share that on 20 June 2025, Webjet publicly announced they will be developing and implementing an animal welfare policy - and will be collaborating with our NGO partners World Animal Protection to make sure they get it right.
It’s a huge step in the right direction for animals, for travelers - and for Webjet’s investors. And a reminder of how powerful it is when shareholders raise their voices, telling their companies that they don’t want to be involved in profiting off animal suffering. To read more about the background of the campaign, scroll down this page.
Animals shouldn’t be made to suffer for tourist entertainment.
But that was happening because of online travel agency Webjet Group Limited (ASX: WJL).
In 2023, Webjet began partnering with Hong Kong-based online travel agency Klook and started selling cruel experiences that exploit wild animals.
Global animal rights organisation World Animal Protection found that Webjet was offering captive wildlife experiences to customers; many of which were deemed “low welfare” due to mistreatment of animals, disease, inadequate housing and severe lack of enrichment. Experiences travellers could book include:
Despite engagement following World Animal Protection’s exposé on Webjet, the company had yet to take comprehensive action to manage this risk for its investors and end the sale of animal suffering.
Meanwhile, demand for responsible travel is growing. Travellers are increasingly considering the ethics of their travel choices. World Animal Protection’s 2022 global travel consumer survey found that 82% of participants believe tour operators should not sell activities that cause suffering for wild animals.
Webjet was becoming an industry outlier. Travel companies are increasingly adopting wildlife-friendly policies and ending wildlife entertainment experiences. This includes Australian and New Zealand-based companies such as Intrepid and World Expeditions, as well as global competitors such as Booking.com and The Travel Corporation. Through the partnership with Klook, Webjet was falling behind.
In 2025, SIX and World Animal Protection built shareholder power to pressure the company to take action and stop cashing in on animal suffering. If Webjet continued to sell these cruel experiences, we planned to take this issue to a shareholder resolution, holding the board accountable for failing animals and travellers in the bright spotlight of their AGM.
Arguments we put to Webjet to encourage them to act:
![subject: [background image] image of a modern tech setup (for a travel tech)](https://cdn.prod.website-files.com/69a79907fb8efb3a1baeb93d/69eee5f2a91f6caada69b966_Orangutans%20image.jpg)
Become a shareholder by buying shares in the target company easily with SIX. We need 100 shareholders in each company by the deadline to unlock our resolution and force action.
You can create a SIX trading account and use the SIX platform to purchase shares in the companies.
You can also use your existing share trading platform to buy these shares and sign SIX's agency agreement.
Sign SIX's agency agreement ensuring you will be on the list of shareholders supporting SIX's resolutions with these companies.
World Animal Protection, Caught in a Web of Cruelty: How animals suffer for Webjet's profits, 2024, https://www.worldanimalprotection.org.au/siteassets/documents/reports/caught-in-a-web-of-cruelty-2025.pdf
World Animal Protection, Will you tell Webjet to stop selling tickets to wildlife cruelty?
